2017 is a vintage that sees the debut of three new labels for the organic wines of Marchese Luca Spinola, with a graphics restyling and three original names chosen by Andrea and Nora Spinola.

The opportunity arose with the recent introduction of a new product, a little-known and very rare “wine with sediment”, named, with a touch of irony, Marchese col Fondo.

“We decided to change the look of our bottles and as part of the restyling to give our two most successful wines the names of two of our children, Carlo and Massimiliano,” says Andrea Spinola, the company owner. “These were the names of some of our most illustrious ancestors and now they have the smiles of our sons, the future heirs to the estate and its produce.”

Let’s begin with Carlo. The Spinola family has been associated with the area on the border between Piedmont and Liguria since the 11th century and its roots have been kept alive over the centuries by valiant soldiers, explorers and clerics all over the world: Japan, for example, was the destination of one of the first Italian travellers to the East, Carlo Spinola, who lived there for more than 20 years at the end of the 16th century. Today, the land of the rising sun is one of the company’s key markets and a major cultural reference.

Massimiliano Spinola, who lived between the end of the 18th century and the beginning of the 19th century, was a scholar, who rose to fame as one of history’s greatest entomologists, known for his studies on bees.

The process of choosing the names was a lengthy one, and not without second thoughts, but in the end the association of the characteristics of the wines and the specific personalities of Andrea and Nora’s sons proved to be the perfect solution.

“We went all round the houses considering a huge range of possibilities, for examples the names of some local places,” says Nora Spinola,“but in the end, we came back to our family, where everything began and still continues today.”

The sharp elegant lines of the new labels reference the natural appeal of the company’s organic wine and the thousand-year tradition of the Spinola family.

Click here to see the new labels on the product spec sheets